Reasons to buy life insurance are plentiful….and so are reasons to procrastinate.

Every time we have something we need to do, we fight a battle between two parts of our brains: the limbic system and the prefrontal cortex.  Whether you get your “to-do” list done depends on which part of your brain wins the battle.

The prefrontal cortex is the part of the brain that helps us make decisions–it’s the “get stuff done” part of the brain.

The limbic system, according to the Review of Clinical and Functional Neuroscience, regulates our responses to emotional triggers. It handles our sensations of motivation and feeling of reward. In this case, the limbic system recognizes the good feeling that comes with putting off an unpleasant task.  It’s the “I’ll do this tomorrow” part of the brain.

Some things aren’t at the top of our to-do lists, and buying life insurance is probably one of them. But the next time you start thinking, hey, I wonder what’s new on Hulu, stop that limbic system from taking over your night. Think about your future instead. And your family’s future. Providing for them could be as easy as getting a free quote online. So do that first…and then watch all  6 seasons of Highlander on Hulu.